Wesola Pani is a Polish project by the co-founder of the well-known Galia Baluvana brand. Wesola Pani began its journey in 2021, aiming to transform traditional frozen food products into a unique experience of discovering Polish culinary culture.
The foundation was built on the Ukrainian success of the Galia Baluvana brand, but the founders’ ambition for growth directed them towards the international market. Thus, the expansion began.
Wesola Pani offers a unique product and a flexible business model that enables franchisees to combine production with 3 points of sale simultaneously. This solution makes investments more attractive and ensures a quick return on investment.
The first store in Poland under the Wesola Pani brand opened at the beginning of 2021. For the next year and a half, the team worked exclusively with its own stores, testing the business model. And only in 2022 it was decided to launch a franchise.
Despite its success in Poland, where the network already had 60 locations, the company sought to expand its presence and recognition in European markets, particularly in Kazakhstan. Facing the rapid growth of competitors in this niche and needing effective tools for international development, Wesola Pani addressed us for professional assistance.
The brand has already launched more than 130 franchises, successfully establishing itself on the Polish market. Around 70-80% of franchise buyers in Poland are Polish nationals, with each franchisee opening an average of 5-8 stores.
Initially focused on the Polish market, the company successfully expanded its presence to Latvia, Estonia, the Netherlands, the United States and Canada, opening 5 company-owned locations and 125 franchise stores. In November 2024, the brand made its debut in Kazakhstan by opening its first franchise store there.
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The company plans to recruit seven partners under an exclusive regional model each future franchisee in Kazakhstan is expected to open between 20 and 75 locations within their designated region over an agreed timeframe.
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Regarding franchise development in the European market:
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«We initially came to you for consultation on franchise catalogue placement, but ended up working together across multiple areas. Our collaboration has lasted for more than two years, and now I’ve brought another project to you because I feel truly comfortable working with your team. We appreciate the results of this partnership – it seems to be the best recommendation one could ask for.»
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