«Mir Parketa»

Scaling-up a franchise network across Kazakhstan in one year or How a strategic approach and a unique franchise led to company to market leadership.

Imagine a company that has been setting trends in Kazakhstan’s flooring market for 11 years.

Mir Parketa is a large company that decided to take a step further and expand its leadership through franchising.

But how to turn a technical business into an attractive franchise proposition?

«Mir Parketa»«Mir Parketa»
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«Mir Parketa»
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«Mir Parketa»
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«Mir Parketa»
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«Mir Parketa»
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«Mir Parketa»
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«Mir Parketa»
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«Mir Parketa»
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«Mir Parketa»
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«Mir Parketa»
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«Mir Parketa»
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«Mir Parketa»
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«Mir Parketa»
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«Mir Parketa»
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«Mir Parketa»
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«Mir Parketa»
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«Mir Parketa»
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«Mir Parketa»
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«Mir Parketa»
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«Mir Parketa»
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«Mir Parketa»
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«Mir Parketa»

How does it work?

Main Franchise Advantages

Challenges

The challenge was not only to increase brand awareness, but also to create a solid network of franchises throughout Kazakhstan to expand sales channels. Each of them was to become a place of quality, trust and exclusivity.

Results

Since the launch of the franchise in November 2022, Mir Parketa has significantly expanded its influence – our team sold the first franchise 11 days after the release.

As of 2024, the company has 18 points throughout Kazakhstan. With all current partners, Mir Parketa works according to the strategy of exclusivity – 1 point per 100,000 people in the city.
Investments in opening 1 store amount to about $100,000.

What did we do?

  • Marketing audit and concept. During the first stage, an in-depth analysis of the company and competitors was conducted. It emphasized not only the company’s status, but also revealed the potential for expansion through a franchise. Based on the analytics collected, a concept for a future franchise was developed, providing guarantees under the contract.
  • A franchise sales communication strategy was developed. It formed the basis of the marketing sales strategy and all promotion tools.
  • The brand’s identity and corporate style were refined.
  • A marketing strategy was developed and local marketing was worked out. We established the rules for the salon’s visibility, the implementation of a loyalty program and promotional offers for the network’s customers.
  • A website was created and launched to attract potential franchise partners, and a franchise presentation was also developed.
  • Financial model. A transparent and balanced financial model was developed, and it is currently used by the company.
  • The company already had its own standards for working with personnel, service and other rules, so we improved, refined and adapted them. And, of course, placed them on the FMS platform for convenient use by partners.
  • Legal package. Special attention was paid to the legislative purity of the process, which is especially important in the Kazakhstani conditions, where franchises require registration of contracts.
  • We ensured the sales of franchises in Kazakhstan. During the sales period we introduced new tools to improve sales, by, e.g., holding the MOST Franchising Day in Kazakhstan.
  • Sales strategy. The “one franchisee per city” strategy was a unique solution, which ensures exclusivity and minimizes internal brand competition.
  • We developed a successful network using a well-thought-out system. Thus, 11 partners were attracted during the year and 80% of Kazakhstan was covered.

What next?

The brand has ambitious goals i.e., entering the markets of Uzbekistan and Kyrgyzstan.

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The company continues to improve the quality of services, expand the range of goods and refine the quality of service.

What next?

No items found.

Feedback
on our cooperation

Aynur Mukhаsh
Co-founder of Mir Parketa

When we were looking for a company to create the Mir Parketa franchise, it was critically important for us to find a partner who would not just “pack” the franchise, but also help to actually sell it. That is why we chose the MOST Franchising team, because they offered a specific guarantee – a result in the form of a franchise sale.

I would especially like to note the high level of involvement in all processes of Kateryna, the co-founder of MOST Franchising. To define the marketing strategy and develop the sales strategy, we were provided with constant support not only from the team, but also from the company management.

As a result, the first franchise sale took place within 1.5 weeks from the start of sales. And literally in six months we successfully completed all sales of the “Mir Parketa franchise in Kazakhstan,” attracting exclusive partners in all key cities. We are very satisfied with the cooperation and can recommend MOST Franchising to those companies that want to not only create a franchise “on paper”, but also get real results on the market.

Want to achieve the same results?
Expand your business through franchising with a guaranteed outcome – successful franchise sales!
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