INSHI

• Marketing audit and concept. Based on the collected analytics, an international franchise concept was created. It embodied the idea of the globalization of Ukrainian cuisine with a modern accent.
• Financial model. A clear and transparent financial model was developed, and now it is the basis for attracting international partners and is actively used in sales.
• Light rebranding. During our collaboration, the name was changed to “Beetroot” to adapt to the international market.
• Marketing materials. A structure and copyright for the presentation and landing page were created; support was provided for the presentation design and a website was launched to attract potential franchise partners.
• Franchise sales materials were developed. Sales were launched and support was provided for the sales process to set up the system.
• Legal support. Given the specifics of different countries, the necessary legal documents were adapted. In particular, we drew up a preliminary international franchise agreement.
• Automation of opening and operation standards. The FMS system was implemented for effective franchise management. The use of the FMS platform allowed standardizing the opening and management processes, ensuring the same high quality in each new establishment. In addition, the platform is adapted to different languages, which greatly facilitates the company’s international development.
• Additionally, the franchise’s visibility was increased through a catalogue, articles on the MOST Franchising blog, and articles in publications.

Our goal for the coming years is not just to increase the number of franchises, but to become a recognized leader in popularizing Ukrainian cuisine on a global level.